Valentine’s Week!!


It is Valentine’s Week and in the cupcake business that means the busiest week of the year. So it  is a perfect time to talk about the issue of “mistakes” :)

2012 was our first Valentine’s Week and I think the big mistake we made out of the gates was (1) not believing those in the industry [very nice cupcake store owner in Winnipeg] who had said words to the effect of “You will be crazy busy on Valentine’s Day!”; and (2) not getting ahead of the storm with the proper preparation such as making additional icings (which unlike the cupcakes can be made a day or two ahead) and of course making lots and lots of boxes.

I also think that it is important to think about the specifics of what your customers will want- in the case of Valentine’s Day 2012, when the 15th person in line asked for “Red Velvet” the penny dropped for me that maybe on “Valentine’s Day” something called “Red Velvet” would be especially popular. Call me dense.

So taking advice, planning ahead, and thinking through the specifics of a particular day or event – all important!

What we have learned since that first Valentine’s is also the great advantage to be gained by communicating to and with the whole team and involving everyone in the planning process. Last week we had a big meeting of the operations team (catering; delivery); the bakers; and the customer service manager…and it is always amazing what issues come up and how everyone thinking about them together can result in great solutions.

Thanks soooo much for the comments so far on the blog..I would love to hear from anyone on anything and will do my very best to reply to anyone who writes inbetween my Monday and Wednesday posts.

And of course- HAPPY VALENTINE’S DAY!!

About the author

Jean Blacklock

Jean opened the popular Prairie Girl Bakery in the financial district of Toronto in 2011. She owned and operated the business until it closed in 2021 as a result of the pandemic’s impact on downtown Toronto. Read more about her background in commerce, law, and entrepreneurship here.

By Jean Blacklock


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