UBER eats - Jean Blacklock

On Thursday, we’re being featured on UBER eats and I am uber excited about it and hopeful that our 100 six-packs of mini cupcakes sell out fast! It has been fun working with the UBER team – they’re high energy and responsive. We’ve also been busy with the team at Yorkdale Holts – we’re doing a Father’s Day pop-up shop there on Friday June 19th through Sunday June 21st. We had to take a stab in the dark as to how many cupcakes to plan for, because who know..it could be busy or we could find that Holts shoppers aren’t looking for sweet treats!

As Carly pointed out, we haven’t been very adventurous about participating in food shows, fairs, markets and so on, and lots of food vendors do these things with great success. So we’re giving it a whirl and we’ll see what happens.

[Amy, our social media mastermind, is very close to reaching 10,000 followers – if you’re inclined to any of Twitter, Pinterest, Instagram, Youtube or Facebook, now would be a great time to follow Prairie Girl!]

Holts UBER; social media; team; trying things out

Since opening Sticky this spring, we’ve considered two opportunities for additional space, one downtown and one near our store on St Clair. Andrew and I talked both opportunities through, and for a number of reasons, we didn’t move ahead with them. Although we are open to expanding our physical space in the future, for now we decided that the best approach is to increase revenue through marketing...

There’s a popular saying that Andrew likes: “throw stuff against the wall and see what sticks”. I’ve thought of this a lot lately as we have been getting to know our customer base and what they want from Sticky. Some new items since we opened have been barn-burning successes: cakes; sticky buns without pecans; sticky buns with cream cheese icing; mini fudgies; cookies; and mini sticky buns...

Andrew and I were in New York on the weekend and as we always do, we stopped into Magnolia Bakery. This business first opened in the 1990s and is still going strong. I have such admiration for the owners’ business acumen over so many years. I also really like some of their products: their icebox pies and cheesecakes are very good, in my view, and those products I don’t like as much, well, so much...

I have been eating a lot of baked goods lately. This is not a hardship, but still, I maybe need to rein it in. For one thing I am now on V5 of the products I am planning to launch and so I have analyzed and eaten my way through all those iterations. But also over the last few months as the weather has warmed up and the pandemic has wound down, I have discovered that Toronto has added some really...

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Jean Blacklock

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