trite but true


I’ve been sitting here for 15 minutes trying to think of something to write about. Something upbeat and cheerful and yet honest.

The clock’s been ticking.

Our Brookfield store will open a week or two later than I’d hoped.  We’ve had some personnel changes – we’re still short a few experienced bakers. There’s so much to do to get our training and quality control programs formalized. We’re completely revamping our website and we’ve retained an analytics firm to do a daily financial dashboard – and I’d like these things done tomorrow not three months from now.

Yikes. What a gloomer.

As I write this, I realize that my mind is just flitting right over the all the things that are going so well such as:

PGB’s very most senior bakers who have been with the business since day 1 who are so committed at the moment to getting store #5 open;

A catering team that responds to our online, phone and email customers so fast and so effectively;

A baking team that produces consistently high quality baking so that when I sent out thank you email to our biggest customers yesterday, at least half replied with comments like, “The cupcakes were a big hit”, and “Everyone enjoyed the  cakes immensely!”;

The customer service team that’s just hitting it out of the  park these days with their service scores;

PGB’s newest manager in our newest store who is so committed to establishing her managerial carer and making that store successful;

A really great contractor and landlord team working on getting our Brookfield Place store ready to open.

Sheesh- I could go on, now that I’ve stopped with the negative attitude!!

I’m a pretty positive person by nature but  until I started writing this blog half hour ago, I was doing that thing that we always deny doing but in truth, we tend do it anyway:  dwell on the problems. But enough!  Our gorgeous pink hydrangeas are  blooming again this year – they were a no-show everywhere in Toronto last summer – and everything else is a bonus.



About the author

Jean Blacklock

Jean opened the popular Prairie Girl Bakery in the financial district of Toronto in 2011. She owned and operated the business until it closed in 2021 as a result of the pandemic’s impact on downtown Toronto. Read more about her background in commerce, law, and entrepreneurship here.

By Jean Blacklock


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