Tagstrategy; business planning; customer satisfaction; celebrations

The business we’re in

I’ve been thinking lately about the idea of “what business a business is in”. What I mean is, all appearances point to PGB being in the cupcake business but in fact, the cupcake business is part of a much bigger business that I will call “the events-and-special-days” business. For sure some of my customers are strolling by to enjoy a cupcake, and our customers’...


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