Tagrisks; career planning; small business risks

I spoke recently to a group of undergrad business students. There was a Q&A after my talk. Someone asked a question I have been asked many times before. “How did you decide to take the risk of opening your own business?” When I have been asked this in the past, my answer has been some version of brainstorming all the things that could go wrong and then mitigating them. To work hard at writing...