Tagnew boxes; sales tactics; creating a need


Imagine my surprise when I started practicing law and it dawned on me that sales was involved. If I wanted to become a partner in the  firm, I needed to find a way to build my practice. I gave a “lot” of community education seminars about Wills. Then I joined a bank and – lo and behold- discovered that banks are sales organizations: shareholders don’t want to see the same...


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