TagLast Minute; Cakes; weddings; Mexico

Bricks-and-mortar versus online sales is a hot topic for so many businesses right now. It’s funny to think that both Andrew at a bank and me at a cupcake store can be thinking about the same question:  what is the balance between having a presence that customers can walk into versus the ability to complete a sale completely online and have  it delivered? We’re at a point in retail...