TagCrumbs bakery

I sent a PGB team email today with my thoughts on the demise of the 65-store cupcake chain in the States called Crumbs.  In the next few days I’m sure all of us on the team hear questions along the lines of, “Are things ok?”. A reporter from the National Post called me today about the Crumbs’ bankruptcy and I shared with her my view  that the issues were management-related...