Tagconsumer behaviour

Consumer Behaviour around Cookies and Such

A couple of months ago, a student of the Rotman School of Management, Kristine Co, asked if she could interview customers in our stores as part of a project regarding consumer behaviour, specifically whether people decide what they want before or after they enter a store. Kristine found that roughly 50% of customers had already decided what they wanted before arriving to the counter and the other...


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