At PGB, we added a small amount of cream cheese to the plain vanilla icing. Some customers liked that, some didn’t. At Sticky, the vanilla icing is a little different – fluffier, all butter – most really like it but not everyone. Similarly, in the early months of Sticky, we had some feedback from customers about getting a bun that was soggy – maybe underbaked? – and then that same day, one of our...
October 30, 2022