Tagbrand development

A few weeks back, I listened to a podcast that the host kicked off by saying that her guest was one of her favorite people, “I always love it when I see your name!”. This made me think about all the people whose name makes me feel good, when I see or hear it. I thought of my friend, Megan, whose fictional Google review of her experience at a hospital made me laugh so hard I almost spit out my tea...