Media time

Working at the bank, I did quite a few media interviews – and also after the two estate planning books were published.

But this time around, with The Prairie Girl Cupcake Cookbook, is quite different – more fun and although it is nerve-wracking to be on Canada AM tomorrow (wish I didn’t have braces right now!!), how many wrong answers can there be when you’re asked questions like, what’s your favourite flavour, and what are the most important things for a baker to do to get good results? (Toasted Coconut; use good quality ingredients like BUTTER at room temperature; and invest in a stand mixer…)

Last Friday I went over to Penguin Random House’s office and with the book’s editor, Zoe Maslow, and the publicist, Cathy Paine, did a dry run of tomorrow’s tv interview. Standing in for what will be a dazzling display of specialties like Pina Colada and PB&J were dozens of vanilla vanilla and chocolate vanilla (easier for the kitchen to put together on a Friday). Even with just the two simple flavours, the practice display looked great:

Yesterday I had two radio interviews at SiriusXM: Dishing with DeMontis (Rita DeMontis, also of the Toronto Sun) running this weekend, and a live interview called, What She Said, with Carolyn Weaver and Christine Bentley. All three are great interviewers and it was really easy to talk to them on topics such as what I’m baking and cooking at home these days. (Sticky buns, scones of all types, and risotto.)

I will be happy when the media is all over and done…but in the meantime, doing my best to take it all in!

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Jean Blacklock

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