I was talking today with our event specialist Margarita. She was telling me about a local beer company which she finds very similar to Prairie Girl- sticks to one product and does it really well, provides great service and gives back to the community. We already work often with them because they also have a venue for events to which we have provided cupcakes. Right now we are in the early stages of trying to come up with a unique cupcake, just for them – should be interesting!
Speaking with Margarita made me think (again) about the one-product nature of our business – there is clearly a risk inherent in this. So far I think the benefits of having a focus (high quality, the team gets really good at it, our brand is clear to our customers) outweigh the boredom/saturation risk but this will only apply as long as we can deliver the product in new ways, or help our customers see new uses for the product. We are always trying to evolve our packaging (boxes and bags), the towers and displays we rent, the types of toppers we can customize cupcakes with, and of course new flavours…but it’s never too far off my radar that we can’t stop this work. This week we launched filled cupcakes for the first time and they have been super popular…see them here…a picture is a thousand words…
