Employee Appreciation Week!


Trixie, our edible printer, and the whole team had a busy week last week – it was CIBC’s Employee Appreciation Week and we were very happy to be involved with some of the Toronto-based festivities. I think that some of the toppers (and maybe cakes?) featured the CIBC penguin mascot but most of them had the CIBC logo. I mention it here to tie back to a comment I made several posts ago – that we are in the celebration business as much as in the baking business. Cupcakes, brownies, tarts, cookies and cakes are what we make – but the motivation to buy what we make is celebration-related more than food-related. I can say without hesitation that I didn’t really understand that until at least a year or two into the business, and if I had known it when I opened the business, I would have offered a lot more customization from the outset. Live and learn.

The other unrelated thing I want to mention today is that we were voted the #1 cupcake store in Toronto on blogTO last week! Yay!! And as well as having the excitement of seeing Prairie Girl as #1, I appreciated the journalist’s remarks at the start of the article – words to the effect of, “looks like cupcakes are not a trend, and will be at birthday parties for years to come”. I agree! In my office, I have a photo taken on my 2nd birthday: I’m sitting on the table holding the cake and beside me is a plate of cupcakes. Maybe that’s the day I decided there was a future for cupcakes…right before I dropped the cake.


About the author

Jean Blacklock

Jean opened the popular Prairie Girl Bakery in the financial district of Toronto in 2011. She owned and operated the business until it closed in 2021 as a result of the pandemic’s impact on downtown Toronto. Read more about her background in commerce, law, and entrepreneurship here.

By Jean Blacklock


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