A superhero in our midst


polka dot pretty cake Prairie GirlBeen a busy time at PGB! On the “planned” business front, Julie started last Tuesday and already has created 6 amazing cakes in preparation for our photo shoot October 14 to 16. The cakes are just gorgeous works of art…

I think if there is one message I have written about in this blog it is the uncertainty of an idea working. With Cakes by Prairie Girl, I feel quite confident it will ‘work” aka sales, but November will be the litmus test when we launch the new website (capturing the photos of the 29 PG Collection cakes that customers can order online).

Stay tuned!

On the “unplanned” side of the business, last Wednesday our wonderful delivery person, Christopher, chased down a thief who had just taken the wallet from a 90 year old man using a walker!! Someone saw this, took a photo of our van, and posted about it on Facebook. Thousands of “Likes” and “shares” later, we are receiving emails, phone calls and coming next, Breakfast TV! Just kidding about the Breakfast TV!

Chris is a private person whose inclination is to do the right thing – so while I think he would do the same good deed again, he is not really enjoying the limelight.

It’s weird for us to have received this tiny taste (no pun intended!) of the internet’s impact.  The experience leaves me with a renewed sense that it’s a good idea to remember that no matter what a business does, the world “may” be watching.

Of course we’ve all been aware when something big has come up, such as the Montana hunter who shot Cecil the Lion or the executive who sent a questionable tweet while boarding a plane for vacation. The internet’s furious reaction to these stories closed the hunter’s dental practice for weeks and the executive in question was fired before her flight landed!

With  our Superhero story, we are basking in the praise coming Chris’ way – but yes, it has made me think – again-  about the power of social media.



About the author

Jean Blacklock

Jean opened the popular Prairie Girl Bakery in the financial district of Toronto in 2011. She owned and operated the business until it closed in 2021 as a result of the pandemic’s impact on downtown Toronto. Read more about her background in commerce, law, and entrepreneurship here.

By Jean Blacklock


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