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All Posts Tagged Tag: ‘new menu’

  • Consumer Behaviour around Cookies and Such

    A couple of months ago, a student of the Rotman School of Management, Kristine Co, asked if she could interview customers in our stores as part of a project regarding consumer behaviour, specifically whether people decide what they want before or after they enter a store. …

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  • And now for the Butter Tarts!

    The idea to launch new menu items arose from our May strategy session. After brainstorming awhile, we used the time-tested “red dot” approach to choose 6 ideas to move forward right away. [In case you don’t know what the red dot approach is, each person …

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