Tagbranding; investing in brand

I love it when I see your name

A few weeks back, I listened to a podcast that the host kicked off by saying that her guest was one of her favorite people, “I always love it when I see your name!”. This made me think about all the people whose name makes me feel good, when I see or hear it. I thought of my friend, Megan, whose fictional Google review of her experience at a hospital made me laugh so hard I almost spit out my tea...

City Girl

Saskatchewan is very cold in the winter. Very cold. The first time Andrew went to Saskatoon with me, I told him to plug in the car and he thought I’d lost my mind. Even in his hometown of Montreal, they do not plug in cars. Mostly because of the cold, I knew as a child that I would not spend my life in Saskatchewan and I moved right after university. So it always is a bit of  jolt when...


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