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Protein Cupcakes Update

It’s been ages since I’ve mentioned our “protein fortified cupcake project”. It has been an ongoing project since November 2016 that’s included: A collaboration with George Brown College’s Food Innovation & Research Studio (FIRSt) to develop a protein fortified cupcake Continued testing and development over here at PGB Meetings with hospitals and foodservice operators to discuss the product...

Boring, Not Boring

Way back in January I resolved to post blogs more frequently, to worry less about having something important to say and to just write about whatever is going on at PGB. That hasn’t gone so well. My writing has been spotty at best but I’m going to try again at that resolution. What I’ve been thinking about lately is how I assumed before I opened PGB (7 years and counting) that one day I would find...

Antler

There’s a handful of restaurants that Andrew and I like to go to when we feel like a delicious dinner, nice service and a relaxed atmosphere. Antler is a small restaurant that is on this list. Last week when we went to Antler, I took a dozen mini cupcakes for the kitchen – not because we’d spoken to the owner or knew the wait staff by name and not to promote PGB cupcakes in the west end haha...

Act 1

In my January 30th post I wrote about my book structure being in 3 acts. After that, I decided to write 1000 words every day. I have not written 1000 words a day. How do people do that?  I intend to do it, I plan to do it, but quickly I get distracted with something fun or urgent or just an email from Gap, and next thing I know, I am doing busy work like updating the sales report, tasting new...

Stuck

It’s 830 am on Valentine’s Day and even though my office is in the back of one of the stores, it is hard to concentrate on anything other than the buzz that is Valentine’s in a cupcake business. But the truth is that I actually don’t have anything Valentine-related to do until 10 am when I  will be working behind the  counter, evidence that I don’t work in my...

Reactions

I often forget that we get to choose how we react to things. Last Valentine’s Day when I was going to the  bakery I got stuck in our car elevator (I know, it is weird to have a car elevator) and freaked out on the phone with Andrew. The poor guy was on a plane about to take off and although he asked the flight attendant to let him off, they’d taxied out to the runway and were not...

A book in 3 acts

In my last post I talked about writing a book on the experience of starting a business. One thing I’ve learned by taking the writing course and also by working with Marion Roach Smith is that you can’t just write about all the good stuff. Well, you can, but readers will quickly get bored and move on. The instructor in my class said, “when in doubt, write about more stress and...

Writer’s block

I suppose the title today could refer to this blog (I haven’t written since December 4th!?) but instead it refers to the difficulty I’m having with a book I’d like to write I am writing. I’ve discovered something: it is easier to write an instructional book than an experiential book. Although a lot of work, writing books on estate planning, leadership and cooking are at...

Discovery meeting

My first title for this post was “sales meeting” but even just writing that term scares me and since I am having such a meeting tomorrow, I will choose to call it a Discovery Meeting. My recent blogs have had a theme of (1) we have created a great protein fortified cupcake, and (2) now what do we do? Regarding (2) I have suggested that, well, really doing anything is better than doing...

A Google search away…

In my last blog I mentioned that I was speaking to a group of business students at the U of T. What an impressive bunch! Over 95% of them are in the International Foundation Program which means that in addition to their regular studies they are studying English because it is not their first language. Pretty amazing that on top of all that, they’d come out to a non-mandatory workshop on...

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