Thoughts on starting & operating a small business

  • Networking

    Networking is one of those motherhood-and-apple-pie things that has popped up in every career I have had: there were networking groups for women lawyers when I was a lawyer in Calgary, there are networking organizations for people  in financial services, and there are all sorts …

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  • Miss Rebecca Red Velvet

    Last year when we opened our 3rd store in Yorkville, it soon became clear that we had our work cut out for us to build up traffic. So in one of those “while-in-the-shower” moments, I landed on the idea  of creating our very own mascot …

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  • The next step in the journey

    It’s been three years next month since I opened the first of now three locations and like a lot of small business owners at this stage I have spend time lately thinking about what is next for the business. Over the holidays in December, I …

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  • Smilers!!

    Last week’s post about customer service reminded me about a very simple way in which we decide if a person applying for a Customer Service role should have a trial shift. We ask ourselves, Do they smile a lot? Not, do they answer the question, …

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  • Vision statement?

    I’ve always been confused by the difference between a mission statement and a vision statement, and I think it is less important what you call it as a small business owner, and more important that you just decide what is really most important for your …

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  • It’s A Wrap

        It has been a really fun week at work…Christina arrived Tuesday and throughout the week she has been implementing the detailed photo shoot plan we agreed on over a month ago. This is the 4th photo shoot and for each one we have …

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  • Annual photo shoot

    As we do once every year, this week we are converting our meeting room to a photo studio. Since we have had the same 15-item everyday cupcake menu since the beginning – and we only introduce 3-5 new Treats of the Week each year – …

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  • Websites for Dummies (that would be me)

    Our website is on my mind lately because we are heading into our 4th annual photo shoot for new images, mostly for use on the website but also for advertising purposes (posters, etc). When I was planning the business, I never questioned the need for …

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  • Charitable giving

    With March 1st just around the corner, it’s almost time to review all of the applications we’ve received for donations for the period from April 1st to June 30th. Almost as soon as we opened, we started receiving letters and emails requesting donated cupcakes and …

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  • Sayonara, Valentine’s Day, for another year

    On Valentine’s Day, I worked at the FCP store counter from 8 until 4, and then over at Victoria Street until it closed at 6. Sometime in the morning, a customer ordered 10 of the two-mini boxes. These cute little boxes are the collapsible type …

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