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Last Minute Menu

A trend that I  think is important and here to stay is ordering food – all types of food- right now. The idea of chow mein and pizza as the only option for online ordering is passé. So a few months ago I had the idea to develop a mobile app so that customers could order cupcakes for  immediate purchase on their phones. But  there were lots of complexities such as payment method, making...

…this cake is just right!

 For just under a year, we’ve sold Celebration Cakes, not to be confused with the fancy fondant-covered wedding and special occasion cakes coming in November. Celebration Cakes are home-made style cakes in the same cake and icing flavours we have for cupcakes, and in fact they didn’t start their PGB life as cakes at all. When we started making them last fall, we offered them as a new...

Hey, you look like…!

At opening time last Saturday, our customer service person unlocked the door and was just about to say to the waiting customer, “Has anyone ever told you  that you look like….[fill in name of Canadian well known figure]?”, when he said, “I’m here to pick up my order, it’s under [fill in name of Canadian well known figure]”. As it turns out, we had done...

Consumer Behaviour around Cookies and Such

A couple of months ago, a student of the Rotman School of Management, Kristine Co, asked if she could interview customers in our stores as part of a project regarding consumer behaviour, specifically whether people decide what they want before or after they enter a store. Kristine found that roughly 50% of customers had already decided what they wanted before arriving to the counter and the other...

And now for the Butter Tarts!

The idea to launch new menu items arose from our May strategy session. After brainstorming awhile, we used the time-tested “red dot” approach to choose 6 ideas to move forward right away. [In case you don’t know what the red dot approach is, each person involved gets an arbitrary number of those red dots used to legally seal signatures – say, 10-  to paste under any one...

The Prairie Girl Cupcake Cookbook

One time on the farm, an ice cream manufacturer asked my parents if they could film a commercial. It involved two kids in “Prairie outfits” running up the stairs of the old farmhouse behind our house and then eating ice cream on the step. Of course my parents said “sure”, thinking the film crew and entourage would be there for an hour or so. A full day – and many...

It’s A Wrap

    It has been a really fun week at work…Christina arrived Tuesday and throughout the week she has been implementing the detailed photo shoot plan we agreed on over a month ago. This is the 4th photo shoot and for each one we have followed the same steps – Christina is uber organized!! First I give Christina a general idea of the types of photos I would like to focus on...

Annual photo shoot

As we do once every year, this week we are converting our meeting room to a photo studio. Since we have had the same 15-item everyday cupcake menu since the beginning – and we only introduce 3-5 new Treats of the Week each year – you might wonder why it is necessary to take new pictures every year. I think the best answer to that question is that since cupcakes are the only thing we...

Websites for Dummies (that would be me)

Our website is on my mind lately because we are heading into our 4th annual photo shoot for new images, mostly for use on the website but also for advertising purposes (posters, etc). When I was planning the business, I never questioned the need for a website but I think it is true to say that I now really believe in the importance of a good website including an online shopping cart, at least for...

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