CategoryThe Team

What’s New – May Edition

The first week of every month I write about What’s New. Here is something big: yesterday, new Head Baker Heather started!! What’s also very exciting is that our most recent Head Baker Alec will continue in a senior leadership role as Heather’s right hand person, to be mentored on the skills required to expand to a multi-location bakery, and also PGB’s first Head Baker Andrea has...

Favourite Things

Last night in my diary I wrote that I would not complain once today. Within 10 minutes of getting up, I was complaining to Andrew. I don’t remember what about- with two days left to go to the Grand Opening in Markham, everywhere I turn there is a problem to complain about. Note to anyone thinking of opening a store: nothing will go as planned. Anyway, I have one thing not to complain about...

get out of your head

With the Markham store’s opening just around the corner, I’ve been thinking a lot about details. At this point, details are all over the place: it seems hourly that someone thinks of another detail. This detail fixation is great since so much is still in the hands of external parties like health inspectors, city officials, suppliers, tradespeople and the landlord all of whom can say that a missed...

New Store FAQs!!

Hi! On the 1st Tuesday of every month, my post will answer some of the frequently asked questions that Jenna has received over the previous month. Who’s Jenna? Jenna is on the operations team at PGB and like a couple of other people in operations (Ailish, Director, Customer Service & Catering; and Carly, PGB’s Managing Director), Jenna wears a few hats. Jenna’s hats currently are:...

Expansion update!

Recently Andrew met the owner of a Canadian 85-store retail business who told Andrew to pass this along to me: opening stores gets much, much easier after the 10th store. This is good news and bad news. The good news is that apparently opening stores gets much, much easier after the 10th store. The bad news is I have stores 4 through 10 still to go. However, I have to say- this time around, I...

email vacations etc

My last 3 posts were on how to get a real break when you are a small business owner; my thoughts on women only events; and limiting expectations of others so we don’t get all stressed out. I have updates. On getting a real vacation, I actually did it – I put an out-of-office note on my email account and asked Andrew to turn off emails on my phone so they simply weren’t there all...

Happy Or Not

PGB’s focus is on two things: customer service and a great product. That sounds so simple and yet is complicated and hard, because “service” includes everything from catering to our giving back program, and “product” involves ever-changing ways to bake and package cupcakes and cakes. Recently I decided to invest in the customer service we provide in the 3 retail...

Mashed potatoes

I’ve been thinking a lot lately about getting from A to B. When things are good (i.e. I’m in a good mood, I’m not hungry and nobody is irritating me), no one can get to B faster than me. Combine my organizational skills and my time management skills, I’m a whirling dervish. But – you knew there was a “but” coming- when things go sideways, rather than go...

What a week!!

Last week was crazy, starting Monday when Canadian Press asked me to comment on a report about being an entrepreneur in Ontario.  I was happy that the journalist included my comment about the fear of failing being an “equal opportunity” fear between men and women. My observation has been that both men and women find running a business a little scary – and certainly small...

September thoughts

Our corporate customers often order custom sugar toppers or imprinted cakes to celebrate milestones or product launches. A financial services company recently celebrated the anniversary of a new credit card partnership with 3 Celebration Cakes heralding an upbeat message about their success. Sometimes I think, wow, it would be nice to actually have things wrapped up with a bow – but my...

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