CategoryStrategy and growth

What’s New – May Edition

The first week of every month I write about What’s New. Here is something big: yesterday, new Head Baker Heather started!! What’s also very exciting is that our most recent Head Baker Alec will continue in a senior leadership role as Heather’s right hand person, to be mentored on the skills required to expand to a multi-location bakery, and also PGB’s first Head Baker Andrea has...

And then there were none (nuts that is)

When casting around for questions for this week’s “Ask Anything” post, Jenna received a variation of this one fairly often: Question: Your peanut butter icing was the best and I am super disappointed that you decided to go nut-free in any store but in ALL your stores?! Answer: Great question! When I opened PGB and decided to include nuts in the menu, I researched the # of people...

get out of your head

With the Markham store’s opening just around the corner, I’ve been thinking a lot about details. At this point, details are all over the place: it seems hourly that someone thinks of another detail. This detail fixation is great since so much is still in the hands of external parties like health inspectors, city officials, suppliers, tradespeople and the landlord all of whom can say that a missed...

New Store FAQs!!

Hi! On the 1st Tuesday of every month, my post will answer some of the frequently asked questions that Jenna has received over the previous month. Who’s Jenna? Jenna is on the operations team at PGB and like a couple of other people in operations (Ailish, Director, Customer Service & Catering; and Carly, PGB’s Managing Director), Jenna wears a few hats. Jenna’s hats currently are:...

Expansion update!

Recently Andrew met the owner of a Canadian 85-store retail business who told Andrew to pass this along to me: opening stores gets much, much easier after the 10th store. This is good news and bad news. The good news is that apparently opening stores gets much, much easier after the 10th store. The bad news is I have stores 4 through 10 still to go. However, I have to say- this time around, I...

Intention 2.0

Last week I wrote about reflecting on intended outcomes before events, and how that has helped me. I also mentioned another way the word “intention” has floated around for me this fall. It is best summed up by a quote from Stephen Covey: “We judge ourselves by our intentions and others by their actions” At the same time I was thinking about how we tend to give ourselves more leniency...

Plodding on

Minnie, my cat, climbs under our bedspread after I make the bed, creating an unusual hill in the middle of the otherwise smooth bed. If I pet this little lump, I hear a small grumpy meow – an acknowledgement I exist, a request to go away. Looking back over the starts and stops of the last few months, I’m sure that if some mornings I’d joined Minnie under the bedspread I would...

Doing what’s in front of us

In May of 2015 I wrote here: Currently in the business we’re promoting our customizing capabilities (the edible printer’s toppers and cakes); launching the online sale of packaged frozen gluten free minis; starting to plan the cookbook launch early next year; and exploring the idea of doing more in the wedding market. It is hard to keep straight some days where each project is at – a good sign...

June & July Update

Just read my May update. I’m not sure blogs are supposed to work this way, but reading it was a nice little pep talk from my May self to my July self. Where did that sweet May Jean go? Don’t get me wrong – still expanding, still excited, but as I predicted back in May, the actual process of expanding is a lot of work and reality has set in that deciding to do something is one thing, but doing it...

May Update

May was a great month! I took two fun trips with Andrew for his work, we took our daughter Rebecca to New York to see Dear Evan Hansen (very good!) and I went for a quick but really fun trip to Calgary for a surprise party for our son Tom’s 25th birthday. But even with all that excitement in my personal life, the month was even better on the PGB front. Not because of unprecedented sales or...

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