CategoryCustomer Service

Evolving Designer Cakes

In my last post, I listed our 2018-19 changes and promised some detail to come. Here we are at the first one: the revamp of our Designer Cake menu. When we opened in 2011, we only sold cupcakes and I was – in retrospect – annoying on the  topic. People constantly asked for cakes and my answer as the then-catering and customer service manager was that we focused on cupcakes so as to...

trite but true

I’ve been sitting here for 15 minutes trying to think of something to write about. Something upbeat and cheerful and yet honest. The clock’s been ticking. Our Brookfield store will open a week or two later than I’d hoped.  We’ve had some personnel changes – we’re still short a few experienced bakers. There’s so much to do to get our training and quality...

Bubble Gum Cupcakes

It is June already! In Toronto we had a snowy, stormy winter that reminded me of Saskatchewan. Now  the spring has been cold too so that the arrival of June felt shocking when it is still pretty cool outside. The first week of the month is the post I answer frequently asked questions received by the catering and social media team, and there are some good ones this month. 1. When will PGB open...

Sales

Imagine my surprise when I started practicing law and it dawned on me that sales was involved. If I wanted to become a partner in the  firm, I needed to find a way to build my practice. I gave a “lot” of community education seminars about Wills. Then I joined a bank and – lo and behold- discovered that banks are sales organizations: shareholders don’t want to see the same...

Discovery meeting

My first title for this post was “sales meeting” but even just writing that term scares me and since I am having such a meeting tomorrow, I will choose to call it a Discovery Meeting. My recent blogs have had a theme of (1) we have created a great protein fortified cupcake, and (2) now what do we do? Regarding (2) I have suggested that, well, really doing anything is better than doing...

Protein Fortified Cupcakes

We have at last landed on the perfect offering of Homestyle and Designer cakes. By “perfect” I mean, customers are buying them. One of our original fondant cakes was called “The Marie-Antoinette” Oh my gosh I loved that design…still do…sadly, no one ever bought this perfect design! I’ve written a few times in this blog about the complicated task of...

Springtime 2017

Last week in Toronto we said good-bye to Spring and returned to Winter, now we are edging slowly backwards to Fall. Whatever is happening, it isn’t nice and it doesn’t feel like May. But we have a lot going on at Prairie Girl! Last week we welcomed our new Customer Service Manager, Danielle, a breath of fresh air with her enthusiasm and  ideas. With the wet and cold weather, sales...

Happy Or Not

PGB’s focus is on two things: customer service and a great product. That sounds so simple and yet is complicated and hard, because “service” includes everything from catering to our giving back program, and “product” involves ever-changing ways to bake and package cupcakes and cakes. Recently I decided to invest in the customer service we provide in the 3 retail...

Pop quiz

I was recently asked to answer a quiz for a newsletter. I thought their questions were interesting and fun. Here it is, with my responses..I’d love to hear from you about your responses to the questions that make you think… My first job ever was…as a freelance caterer when I was a teenager. I made crazy dishes like duck breast in puff pastry. My Mom and sister were my unpaid staff...

What a week!!

Last week was crazy, starting Monday when Canadian Press asked me to comment on a report about being an entrepreneur in Ontario.  I was happy that the journalist included my comment about the fear of failing being an “equal opportunity” fear between men and women. My observation has been that both men and women find running a business a little scary – and certainly small...

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