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Category Archive for: ‘Marketing’

  • Annual photo shoot

    As we do once every year, this week we are converting our meeting room to a photo studio. Since we have had the same 15-item everyday cupcake menu since the beginning – and we only introduce 3-5 new Treats of the Week each year – …

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  • Charitable giving

    With March 1st just around the corner, it’s almost time to review all of the applications we’ve received for donations for the period from April 1st to June 30th. Almost as soon as we opened, we started receiving letters and emails requesting donated cupcakes and …

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  • Sayonara, Valentine’s Day, for another year

    On Valentine’s Day, I worked at the FCP store counter from 8 until 4, and then over at Victoria Street until it closed at 6. Sometime in the morning, a customer ordered 10 of the two-mini boxes. These cute little boxes are the collapsible type …

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  • Valentine’s Week!!

    It is Valentine’s Week and in the cupcake business that means the busiest week of the year. So it Β is a perfect time to talk about the issue of “mistakes” πŸ™‚ 2012 was our first Valentine’s Week and I think the big mistake we made …

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