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Category Archive for: ‘Marketing’

  • Yearend Ramblings

    This post – likely my last for the year – will be a mish-mash of thoughts I’ve had: (1) If you can’t see the impact of what you are doing, your efforts will diminish. Since the late summer I haven’t been able to see the …

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  • Good luck, Justin!

    We should have sent the new Prime Minister a Bay Street Cake yesterday saying “Good Luck!” Parliament Hill was overflowing with optimism about the changes that are coming…but without making this a political commentary, the challenge he faces is that government (any government) is really …

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  • …this cake is just right!

     For just under a year, we’ve sold Celebration Cakes, not to be confused with the fancy fondant-covered wedding and special occasion cakes coming in November. Celebration Cakes are home-made style cakes in the same cake and icing flavours we have for cupcakes, and in fact …

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  • Winners celebrate – losers read the rules

    We just visited a fun place in New York- Junior’s Cheesecake, the original Brooklyn location….the picture is their counter and you can see the sky high lemon pies in the window…amazing and well worth a visit. Andrew and I love the saying, “winners celebrate and …

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  • Cakes by Prairie Girl

    I’m really excited by the thought of launching a new division this fall!! And nothing makes it seem more real than to have a senior cake designer ready to join us this fall- Julie Montgomery – and a new logo! Julie is a really terrific …

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  • Write It Down!

    I’ve always been a write-down-my-goals person. And lately I’ve come to believe that writing down aspirations, intentions and random thoughts that pop up can also be an “influential” thing to do. Even without worrying about  how-when-where-what, I think our subconscious gets going when we write …

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  • Hey, you look like…!

    At opening time last Saturday, our customer service person unlocked the door and was just about to say to the waiting customer, “Has anyone ever told you  that you look like….[fill in name of Canadian well known figure]?”, when he said, “I’m here to pick …

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  • UBER eats

    On Thursday, we’re being featured on UBER eats and I am uber excited about it and hopeful that our 100 six-packs of mini cupcakes sell out fast! It has been fun working with the UBER team  – they’re high energy and responsive. We’ve also been busy …

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  • Employee Appreciation Week!

    Trixie, our edible printer, and the whole team had a busy week last week – it was CIBC’s Employee Appreciation Week and we were very happy to be involved with some of the Toronto-based festivities. I think that some of the toppers (and maybe cakes?) …

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  • 5 year plan

    As I write this, it is Mother’s Day 2015 and it was a busy week for us leading up to today. You can see above one Mother’s Day cake idea we offered. At the 3-month mark of owning the edible printer, I’d say it is …

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