CategoryMarketing

trite but true

I’ve been sitting here for 15 minutes trying to think of something to write about. Something upbeat and cheerful and yet honest. The clock’s been ticking. Our Brookfield store will open a week or two later than I’d hoped.  We’ve had some personnel changes – we’re still short a few experienced bakers. There’s so much to do to get our training and quality...

Bubble Gum Cupcakes

It is June already! In Toronto we had a snowy, stormy winter that reminded me of Saskatchewan. Now  the spring has been cold too so that the arrival of June felt shocking when it is still pretty cool outside. The first week of the month is the post I answer frequently asked questions received by the catering and social media team, and there are some good ones this month. 1. When will PGB open...

Protein Pixies

The protein fortified cupcake project continues **but** at some point in the  last month, I decided that instead of just thinking of the product as a wholesale offering, why not try to sell them in-store and see how they do. There’s two ways we can do this. The first way is to simply add them to our existing menu in the same way that we have gluten free and vegan. The other way is to create...

Sales

Imagine my surprise when I started practicing law and it dawned on me that sales was involved. If I wanted to become a partner in the  firm, I needed to find a way to build my practice. I gave a “lot” of community education seminars about Wills. Then I joined a bank and – lo and behold- discovered that banks are sales organizations: shareholders don’t want to see the same...

Protein Cupcakes Update

It’s been ages since I’ve mentioned our “protein fortified cupcake project”. It has been an ongoing project since November 2016 that’s included: A collaboration with George Brown College’s Food Innovation & Research Studio (FIRSt) to develop a protein fortified cupcake Continued testing and development over here at PGB Meetings with hospitals and foodservice operators to discuss the product...

Act 1

In my January 30th post I wrote about my book structure being in 3 acts. After that, I decided to write 1000 words every day. I have not written 1000 words a day. How do people do that?  I intend to do it, I plan to do it, but quickly I get distracted with something fun or urgent or just an email from Gap, and next thing I know, I am doing busy work like updating the sales report, tasting new...

Reactions

I often forget that we get to choose how we react to things. Last Valentine’s Day when I was going to the  bakery I got stuck in our car elevator (I know, it is weird to have a car elevator) and freaked out on the phone with Andrew. The poor guy was on a plane about to take off and although he asked the flight attendant to let him off, they’d taxied out to the runway and were not...

Discovery meeting

My first title for this post was “sales meeting” but even just writing that term scares me and since I am having such a meeting tomorrow, I will choose to call it a Discovery Meeting. My recent blogs have had a theme of (1) we have created a great protein fortified cupcake, and (2) now what do we do? Regarding (2) I have suggested that, well, really doing anything is better than doing...

A Google search away…

In my last blog I mentioned that I was speaking to a group of business students at the U of T. What an impressive bunch! Over 95% of them are in the International Foundation Program which means that in addition to their regular studies they are studying English because it is not their first language. Pretty amazing that on top of all that, they’d come out to a non-mandatory workshop on...

Protein Fortified Cupcakes

We have at last landed on the perfect offering of Homestyle and Designer cakes. By “perfect” I mean, customers are buying them. One of our original fondant cakes was called “The Marie-Antoinette” Oh my gosh I loved that design…still do…sadly, no one ever bought this perfect design! I’ve written a few times in this blog about the complicated task of...

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