Archives

Category Archive for: ‘Marketing’

  • Springtime 2017

    Last week in Toronto we said good-bye to Spring and returned to Winter, now we are edging slowly backwards to Fall. Whatever is happening, it isn’t nice and it doesn’t feel like May. But we have a lot going on at Prairie Girl! Last week …

    Read More →
  • Happy Or Not

    PGB’s focus is on two things: customer service and a great product. That sounds so simple and yet is complicated and hard, because “service” includes everything from catering to our giving back program, and “product” involves ever-changing ways to bake and package cupcakes and cakes. …

    Read More →
  • Cakes by Prairie Girl 2.0

    One of my goals for my blog is to be honest. Who wants to read a small business owner’s blog that is all rah rah rah when in fact being an entrepreneur frankly sucks sometimes. The problem is that there are issues I can’t write …

    Read More →
  • Pop quiz

    I was recently asked to answer a quiz for a newsletter. I thought their questions were interesting and fun. Here it is, with my responses..I’d love to hear from you about your responses to the questions that make you think… My first job ever was…as …

    Read More →
  • What a week!!

    Last week was crazy, starting Monday when Canadian Press asked me to comment on a report about being an entrepreneur in Ontario.  I was happy that the journalist included my comment about the fear of failing being an “equal opportunity” fear between men and women. My …

    Read More →
  • September thoughts

    Our corporate customers often order custom sugar toppers or imprinted cakes to celebrate milestones or product launches. A financial services company recently celebrated the anniversary of a new credit card partnership with 3 Celebration Cakes heralding an upbeat message about their success. Sometimes I think, …

    Read More →
  • Bricks-and-Mortar

    Bricks-and-mortar versus online sales is a hot topic for so many businesses right now. It’s funny to think that both Andrew at a bank and me at a cupcake store can be thinking about the same question:  what is the balance between having a presence …

    Read More →
  • Last Minute Menu

    I’ve mentioned here that every innovation or idea in a small business carries with it the possibility of wild success…or colossal failure. Actually, that also applies to large businesses and even the initial launch of a business. It’s hard (impossible?) to know what customers will …

    Read More →
  • Last Minute Menu

    A trend that I  think is important and here to stay is ordering food – all types of food- right now. The idea of chow mein and pizza as the only option for online ordering is passé. So a few months ago I had the …

    Read More →
  • Happy 5th Birthday, Prairie Girl!

    This Friday, April 1st 2016, will be the 5th anniversary of PGB”s first day in business! Wow! Where does time go? It was supposed to be a friends-and-family-only day but we realized that it wasn’t exactly an auspicious start to a new business to tell …

    Read More →
Page 1 of 512345»