Archives

Category Archive for: ‘Marketing’

  • Discovery meeting

    My first title for this post was “sales meeting” but even just writing that term scares me and since I am having such a meeting tomorrow, I will choose to call it a Discovery Meeting. My recent blogs have had a theme of (1) we …

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  • A Google search away…

    In my last blog I mentioned that I was speaking to a group of business students at the U of T. What an impressive bunch! Over 95% of them are in the International Foundation Program which means that in addition to their regular studies they …

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  • Protein Fortified Cupcakes

    We have at last landed on the perfect offering of Homestyle and Designer cakes. By “perfect” I mean, customers are buying them. One of our original fondant cakes was called “The Marie-Antoinette” Oh my gosh I loved that design…still do…sadly, no one ever bought this …

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  • Sales

    Awhile ago I mentioned that we are working with George Brown’s Food Innovation studio on a protein fortified cupcake for seniors. We’ve completed the recipe development aspect – the 2 flavours are amazing and each has 10 grams of protein- and now it is over …

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  • Springtime 2017

    Last week in Toronto we said good-bye to Spring and returned to Winter, now we are edging slowly backwards to Fall. Whatever is happening, it isn’t nice and it doesn’t feel like May. But we have a lot going on at Prairie Girl! Last week …

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  • Happy Or Not

    PGB’s focus is on two things: customer service and a great product. That sounds so simple and yet is complicated and hard, because “service” includes everything from catering to our giving back program, and “product” involves ever-changing ways to bake and package cupcakes and cakes. …

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  • Cakes by Prairie Girl 2.0

    One of my goals for my blog is to be honest. Who wants to read a small business owner’s blog that is all rah rah rah when in fact being an entrepreneur frankly sucks sometimes. The problem is that there are issues I can’t write …

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  • Pop quiz

    I was recently asked to answer a quiz for a newsletter. I thought their questions were interesting and fun. Here it is, with my responses..I’d love to hear from you about your responses to the questions that make you think… My first job ever was…as …

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  • What a week!!

    Last week was crazy, starting Monday when Canadian Press asked me to comment on a report about being an entrepreneur in Ontario.  I was happy that the journalist included my comment about the fear of failing being an “equal opportunity” fear between men and women. My …

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  • September thoughts

    Our corporate customers often order custom sugar toppers or imprinted cakes to celebrate milestones or product launches. A financial services company recently celebrated the anniversary of a new credit card partnership with 3 Celebration Cakes heralding an upbeat message about their success. Sometimes I think, …

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