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Category Archive for: ‘Marketing’

  • Protein Pixies

    The protein fortified cupcake project continues **but** at some point in the  last month, I decided that instead of just thinking of the product as a wholesale offering, why not try to sell them in-store and see how they do. There’s two ways we can …

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  • Sales

    Imagine my surprise when I started practicing law and it dawned on me that sales was involved. If I wanted to become a partner in the  firm, I needed to find a way to build my practice. I gave a “lot” of community education seminars about …

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  • Protein Cupcakes Update

    It’s been ages since I’ve mentioned our “protein fortified cupcake project”. It has been an ongoing project since November 2016 that’s included: A collaboration with George Brown College’s Food Innovation & Research Studio (FIRSt) to develop a protein fortified cupcake Continued testing and development over …

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  • Act 1

    In my January 30th post I wrote about my book structure being in 3 acts. After that, I decided to write 1000 words every day. I have not written 1000 words a day. How do people do that?  I intend to do it, I plan …

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  • Reactions

    I often forget that we get to choose how we react to things. Last Valentine’s Day when I was going to the  bakery I got stuck in our car elevator (I know, it is weird to have a car elevator) and freaked out on the …

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  • Discovery meeting

    My first title for this post was “sales meeting” but even just writing that term scares me and since I am having such a meeting tomorrow, I will choose to call it a Discovery Meeting. My recent blogs have had a theme of (1) we …

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  • A Google search away…

    In my last blog I mentioned that I was speaking to a group of business students at the U of T. What an impressive bunch! Over 95% of them are in the International Foundation Program which means that in addition to their regular studies they …

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  • Protein Fortified Cupcakes

    We have at last landed on the perfect offering of Homestyle and Designer cakes. By “perfect” I mean, customers are buying them. One of our original fondant cakes was called “The Marie-Antoinette” Oh my gosh I loved that design…still do…sadly, no one ever bought this …

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  • Sales

    Awhile ago I mentioned that we are working with George Brown’s Food Innovation studio on a protein fortified cupcake for seniors. We’ve completed the recipe development aspect – the 2 flavours are amazing and each has 10 grams of protein- and now it is over …

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  • Springtime 2017

    Last week in Toronto we said good-bye to Spring and returned to Winter, now we are edging slowly backwards to Fall. Whatever is happening, it isn’t nice and it doesn’t feel like May. But we have a lot going on at Prairie Girl! Last week …

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