CategoryMarketing

I love it when I see your name

A few weeks back, I listened to a podcast that the host kicked off by saying that her guest was one of her favorite people, “I always love it when I see your name!”. This made me think about all the people whose name makes me feel good, when I see or hear it. I thought of my friend, Megan, whose fictional Google review of her experience at a hospital made me laugh so hard I almost spit out my tea...

The Kindness of Strangers

Last week I listened to an interview of Andrew Oliver of Oliver & Bonacini on Leading Through the Crisis. It is an excellent interview – have a listen to really understand the impact of the pandemic on the Canadian foodservice industry. E20. Leading through Crisis Andrew also mentioned the many good things that he has seen including the loyalty of his team and the kindness of their...

The Ugh of Saying No

For the first few days of business back in 2011, customers would call us and say, “I’m on my way! Save me a dozen Red Velvets!”, and the catering manager (me) would dash from my desk in the middle of the kitchen to the front of the store and dutifully box up a dozen Red Velvets. I think it was Day 4 when Andrea looked at me and said, “You have to quit doing that, Jean, it doesn’t make sense to...

The latest on Snackin’ Cakes (TM!)

I’m really excited about our Snackin’ Cakes project! Let’s start with the name: Snackin’ Cakes was a registered trademark of Betty Crocker/General Mills until 2018 – they gave it up just in time for us to register it.  Yes! I think it will be a perfect name for these cute little cakes. Taste-wise, the feedback we received at the Grocery Innovation Congress was really...

Digital advertising

This week in my continuing review of PGB’s changes over the last year I will look at our launch of advertising online. The big picture: digital ads work. Christina, our website and ad manager, often describes ads on Google as the “yellow pages” and ads on Facebook/Instagram as “billboards”. Both types of digital ads work well to increase sales and are fairly cost effective. Having spent ad...

Evolving Designer Cakes

In my last post, I listed our 2018-19 changes and promised some detail to come. Here we are at the first one: the revamp of our Designer Cake menu. When we opened in 2011, we only sold cupcakes and I was – in retrospect – annoying on the  topic. People constantly asked for cakes and my answer as the then-catering and customer service manager was that we focused on cupcakes so as to...

Vegan, Gluten free & Nut free….PGB Snackin’ Cake

A couple of weeks ago, I mentioned we have a booth at the Grocery Innovation Congress on October 22-23 and that we had a lot of work to do in the meantime. Last week, we met with Mark Terrell who consults in the grocery industry and he was a big help in giving us a clear roadmap to prepare for the show, including samples of appropriate fact sheets and signage and how best to arrange the booth...

And now for something entirely different

Andrew has an encyclopedic knowledge of Seinfeld episodes. He tells me that George in Seinfeld once hatched a plan to do the opposite of whatever he’d usually do: his life was going so badly, why not do the opposite and see what happened? Things went really well for George for awhile under this brilliant approach. I thought of George and his do-opposite idea yesterday. We have a booth at...

Master Chef

Season 10 of Master Chef (U.S.) is down to 10 contestants. The last few people were whittled off during “Sweet Week” with several baking challenges including making macarons. I don’t like macarons and have never tried making them but they look hard. The guest judge for the macarons episode was Candace Nelson, owner of the famous Sprinkles Cupcakes in the States. I took a look at their website –...

Dietary restrictions

Since April 18th we have been nut free at PGB…and we have always offered vegan options as well as gluten free ones. My observations about foodservice businesses catering to diet restrictions and preferences are: You must do it. If you decide not to, recognize you will miss out on a segment of the market – it’s a rare event  that doesn’t have at least one person who is...

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