CategoryMarketing

The latest on Snackin’ Cakes (TM!)

I’m really excited about our Snackin’ Cakes project! Let’s start with the name: Snackin’ Cakes was a registered trademark of Betty Crocker/General Mills until 2018 – they gave it up just in time for us to register it.  Yes! I think it will be a perfect name for these cute little cakes. Taste-wise, the feedback we received at the Grocery Innovation Congress was really...

Digital advertising

This week in my continuing review of PGB’s changes over the last year I will look at our launch of advertising online. The big picture: digital ads work. Christina, our website and ad manager, often describes ads on Google as the “yellow pages” and ads on Facebook/Instagram as “billboards”. Both types of digital ads work well to increase sales and are fairly cost effective. Having spent ad...

Evolving Designer Cakes

In my last post, I listed our 2018-19 changes and promised some detail to come. Here we are at the first one: the revamp of our Designer Cake menu. When we opened in 2011, we only sold cupcakes and I was – in retrospect – annoying on the  topic. People constantly asked for cakes and my answer as the then-catering and customer service manager was that we focused on cupcakes so as to...

Vegan, Gluten free & Nut free….PGB Snackin’ Cake

A couple of weeks ago, I mentioned we have a booth at the Grocery Innovation Congress on October 22-23 and that we had a lot of work to do in the meantime. Last week, we met with Mark Terrell who consults in the grocery industry and he was a big help in giving us a clear roadmap to prepare for the show, including samples of appropriate fact sheets and signage and how best to arrange the booth...

And now for something entirely different

Andrew has an encyclopedic knowledge of Seinfeld episodes. He tells me that George in Seinfeld once hatched a plan to do the opposite of whatever he’d usually do: his life was going so badly, why not do the opposite and see what happened? Things went really well for George for awhile under this brilliant approach. I thought of George and his do-opposite idea yesterday. We have a booth at...

Master Chef

Season 10 of Master Chef (U.S.) is down to 10 contestants. The last few people were whittled off during “Sweet Week” with several baking challenges including making macarons. I don’t like macarons and have never tried making them but they look hard. The guest judge for the macarons episode was Candace Nelson, owner of the famous Sprinkles Cupcakes in the States. I took a look at their website –...

Dietary restrictions

Since April 18th we have been nut free at PGB…and we have always offered vegan options as well as gluten free ones. My observations about foodservice businesses catering to diet restrictions and preferences are: You must do it. If you decide not to, recognize you will miss out on a segment of the market – it’s a rare event  that doesn’t have at least one person who is...

City Girl

Saskatchewan is very cold in the winter. Very cold. The first time Andrew went to Saskatoon with me, I told him to plug in the car and he thought I’d lost my mind. Even in his hometown of Montreal, they do not plug in cars. Mostly because of the cold, I knew as a child that I would not spend my life in Saskatchewan and I moved right after university. So it always is a bit of  jolt when...

trite but true

I’ve been sitting here for 15 minutes trying to think of something to write about. Something upbeat and cheerful and yet honest. The clock’s been ticking. Our Brookfield store will open a week or two later than I’d hoped.  We’ve had some personnel changes – we’re still short a few experienced bakers. There’s so much to do to get our training and quality...

Bubble Gum Cupcakes

It is June already! In Toronto we had a snowy, stormy winter that reminded me of Saskatchewan. Now  the spring has been cold too so that the arrival of June felt shocking when it is still pretty cool outside. The first week of the month is the post I answer frequently asked questions received by the catering and social media team, and there are some good ones this month. 1. When will PGB open...

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